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PROGRAM DETAILS
PROGRAM DETAILS

Fleetguard and Daimler Truck North America (DTNA) are pleased to announce the 2025 Hooked on Fleetguard Program, a Fleetguard sales incentive award trip program for DTNA dealers in the US and Canada.

The 2025 program marks the 7th Hooked on Fleetguard sales incentive program designed to utilize the collaborative efforts between Fleetguard, DTNA District Parts Managers, and the DTNA dealer network to target specific fleets and win their business.

2025 PROGRAM DATES

Business won from April 1, 2025 – December 31, 2025

QUALIFICATIONS

The program sales goal is $3.8M (realized), to be achieved by:

  • Targets defined as on-highway or off-highway fleets worth $25k or more.
  • New business fleets (no fleets buying Fleetguard today).
  • Truck fleets that perform 2 to 5 service intervals annually.

Final results will use realized sales potential to identify winners.

DTNA and Fleetguard Management will review exceptions to make a mutual, equitable decision.

PROGRAM TRACKING

Fleetguard Territory Managers and National Account Managers will:

  • Record opportunities and wins in Salesforce.
  • Use the Sales Promotion line entry (click “Hooked on Fleetguard”).
  • Enter all required line items as outlined. (Note that you will not be able to save the entry until all items are entered.)
QUALIFIED ROLES
  • Dealer Outside Parts Sales
  • Dealer Parts/Sales Managers
  • Top-Performing Dealers
  • Fleetguard Territory Managers
  • Fleetguard Division Manager
  • DTNA District Parts Managers
  • DTNA Sales Director
  • DTNA and Fleetguard National Fleet Managers
LEADERBOARD

Data will be uploaded once every month beginning Q2 2025. There will be a final upload in early 2026 to reflect final sales data and results of the 2025 program.

AWARD TRIP

Winners (and guests*) of the 2025 Hooked on Fleetguard program will be awarded with an all-expenses-paid trip in 2026 (exact dates and location to be announced), including:

  • Round-trip economy airfare
  • Ground transportation to/from the airport and the resort
  • Accommodations for five days and four nights at a luxury resort
  • All-inclusive dining and beverage service throughout the trip
  • Two activities/excursions per person (spa, golf, fishing, etc.)
 
*The following winners may also invite a guest!
  • Dealer Outside Parts Sales
  • Dealer Parts/Sales Managers
  • Top-Performing Dealers
CONTACT US

For questions about the program rules and guidelines, please contact your local Fleetguard Territory Manager and/or:

David Bledsoe
david.bledsoe@atmus.com

Andrew Wescott
andrew.wescott@daimlertruck.com

 

For questions about the award trip, please contact Felicia Grossman at Kinetic at (574) 238-3749 or fgrossman@meetkinetic.com.